AI-Powered Retail Pricing & Trade Fund Optimization
Simplify Pricing and Trade Fund Complexity
Transform merchandising decisions with AI-powered lifecycle pricing and trade collaboration — helping retailers and suppliers protect margins, improve price perception, and drive measurable growth.
What We Do
DemandTec is the leading AI-powered solution for lifecycle pricing and trade collaboration, designed to help retailers and suppliers make smarter merchandising decisions at scale.
By unifying pricing, promotions, markdowns, and trade funds on a single platform, DemandTec applies advanced demand science and transparent insights to protect and improve margins, enhance consumer price perception, and drive growth.
AI-driven pricing that enhances margins, improves consumer price perception, and grows market share. Transparent demand science explains the “why” behind every price change.
Collaboration-based promotional planning eliminates errors, automates processing, and provides consumer demand science-based insights to drive double-digit ROI gains and improve year-over-year performance.
Explore Promotions
Science-driven clearance pricing that reduces manual effort, delivers on sell-through goals, and provides automation capabilities based on your corporate objectives.
Explore Markdowns
for Retailers
A shared platform that connects retailers with their suppliers to plan, execute, and optimize trade investments. Real-time visibility and automation improve alignment and accelerate joint growth.
for Suppliers
An end-to-end platform for trade deal negotiation, execution, and reconciliation. Automation replaces emails and spreadsheets to improve efficiency and visibility.
Explore Supplier Collaboration HubWho We Serve
Trusted by Retailers and Suppliers Worldwide
Hear from trusted customers
Diane Colgan
SVP Marketing, Northeast Grocery Inc (NWI) Shared Services
"DemandTec solutions have transformed Tops’ pricing and promotional strategy, enabling collaboration with suppliers and trade partners in a highly efficient and consistent manner."
DemandTec named a Leader in the 2025 QKS SPARK Matrix™ for Intelligent Retail Pricing & Promotion Optimization
Recognized as a Leader in the 2025 QKS SPARK Matrix™, DemandTec delivers an AI-powered platform for lifecycle pricing and trade collaboration that helps retailers and suppliers protect margins, improve price perception, and drive measurable growth.
Explore the key capabilities and market trends shaping the future of retail pricing and promotion optimization.
Built for the Retail Ecosystem
Grocery
Convenience
Apparel & Department
Specialty Retail
Pharmacy
FMCG Suppliers
Brokers
Automotive/
Tires
DIY
Electronics
Liquor Stores
Pet Supply
Sporting Goods
Grocery
Convenience
Apparel & Department
Specialty Retail
Pharmacy
FMCG Suppliers
Brokers
Automotive/
Tires
DIY
Electronics
Liquor Stores
Pet Supply
Sporting Goods
How Can We Help?
Let’s identify the right pricing and collaboration solutions to help your organization move faster, smarter, and more profitably.