Commercial Trade Intelligence™The network of trade
Negotiate better trade deals. Protect every point of margin.
The connected, AI-native decision layer for retail trade. One shared view of what every trade dollar funds and returns becomes faster planning, better commercial terms, and stronger margins.
7,800+
connected CPG partners
120+
retail banners
30,000+
daily active users
25+ yrs
of demand science
DemandTec named a Leader and Ace Performer in the QKS Group SPARK Matrix™: Intelligent Retail Pricing & Promotion Optimization (IRP&PO), 2025.
Trusted across the network of trade
The problem
Trade is planned on one side of the table and executed on the other
$500B
in annual trade spend between retailers and CPGs
72%
of trade promotions fail to break even (Nielsen · McKinsey)
CPGs fund 40 to 60 percent of every promotional event, and trade spend runs 15 to 25 percent of gross revenue for most grocery operators. Yet planning, execution, and settlement live in separate systems — and every hand-off is another chance for the two sides to drift apart. The problem is not trade spend. It is that both sides have never worked from the same data.
Two suites, one shared data model
The same deal a CPG plans and funds is the same deal the retailer prices and promotes
One screen
Both sides of the deal, on one screen
A shared deal center: open deals, funds at risk, AI confidence on every offer, and buyer intelligence — visible to both sides, updated live.
Illustrative product composition with representative data.
The bilateral trade lifecycle
One closed loop, from plan to reconciliation
Plan
Both sides co-plan promotions against real dollars, not assumed ones.
Fund
Trade funds committed, tracked, and visible to both sides in real time.
Execute
The co-planned deal becomes the priced, promoted event at shelf, synced live.
Perform
Lift, ROI, and fund utilization update against live deal data.
Reconcile
Planned terms vs. actual billing; deductions resolved at the source.
Agentic AI
AI that acts, not reports
AI is only as valuable as the information it can see. With visibility across both sides of the deal, it becomes an active participant in the work.
Agentic AI augments the judgment of your merchants and account teams. It does not replace it. Humans own strategy, relationships, and final approval.
Price AI Co-pilot
Scenario AI Summaries and AI Rules Assist inside Revenue Optimization.
Deals drafted with predicted ROI
Mismatches identified before promotions launch, risks surfaced during negotiation.
Deductions caught before chargebacks
Live execution monitored, reconciliation simplified after promotions conclude.
The intelligence comes from 25+ years of demand science and 90%+ forecast accuracy.
Same spend. Better execution.
Four outcomes, from the budget you already have
Faster deal cycle time
Less time managing process, more time on the relationship.
Lower deduction leakage
Discrepancies caught at the source, not at settlement.
Higher fund utilization
Every trade dollar visible, tracked, and working.
Measurable lift in trade ROI
Performance updating against live deal data.
Customers who have deployed these modules report up to an 80% reduction in joint business planning cycle time, up to a 35% reduction in fund leakage, and settlement cycles accelerated by as much as 45 days. Results vary with trade volume and deal mix — the Health Check produces your numbers.
Stop managing trade in pieces
See the retailer and CPG experience side by side, on one shared source of truth.