COMMERCIAL TRADE INTELLIGENCE PLATFORM
Connect every
shelf price to every
supplier deal.
DemandTec is the Commercial Trade Intelligence platform — one shared system connecting retail pricing, promotions, markdowns, and trade funds for retailers and their entire CPG network.
- 25+ years of pricing innovation
- 120+ retail banners
- 7,800+ supplier partners
Trusted by retail and CPG leaders for over two decades
25+
Years of pricing innovation
120+
Retail banners worldwide
30K+
Active merchant users
7,800+
CPG & broker partners
THE PLATFORM
One demand model.
Two intelligences working as one.
Pricing, promotions and markdowns produce the demand signal. Trade funds finance and reshape it. DemandTec runs both on the same data — so every retailer plan informs every supplier negotiation, and back again.
RETAILER PRICING & PROMOTION OPTIMIZATION
Revenue Intelligence
Set the right price, run the right promotion, exit at the right markdown — across every banner, store and channel.
Pricing
Promotions
Markdowns
CLOSED LOOP
Data exchange
RETAILER → SUPPLIER ALIGNMENT
Trade Intelligence
Plan, trade and reconcile every promotion dollar with the partners that fund them — on a single shared system of record.
Trade Fund Collaboration
Deal & Offer Management
Funds Tracking & Reconcile
SOLUTIONS
Four solutions. One source of truth.
Use them stand‑alone or together — every module reads from the same demand model and writes back to it.
Pricing
Science-led price optimization across regular, KVI and competitor-sensitive items — with rules and guardrails the merchant team trusts.
Explore PricingPromotions
Plan, forecast and execute high‑lift promotions — circulars, in‑store events, digital — with cause‑level demand modeling at the SKU/store grain.
Explore PromotionsMarkdowns
Recover margin on aging inventory with optimized lifecycle exits — by store, by week, by SKU — without breaking brand.
Explore Markdowns
Trade Intelligence
The connective layer — end-to-end trade fund management from first offer to final settlement, in one shared workspace for retailers and their entire CPG supplier network.
- Live deal & offer management
- Funds tracking & reconcile
- Network of 7,800+ partners
- Joint co‑planning workflow
- Cost & new‑item exchange
- Closed‑loop with pricing & promo
HOW IT WORKS
Turn trade spend into shared growth.
Retailers and CPG suppliers share a connected view of trade strategies, fund commitments, deals, and performance — through a single intelligence layer.
ONE SOURCE OF TRUTH
AGENTIC
Orchestration runs every high-frequency workflow —
so teams focus on the high-judgment decisions.
25+ yrs
of demand science
#1
largest bilateral network
7,800+
CPGs connected
The connection is the differentiation.
When every module draws from the same demand science engine, decisions compound instead of conflict.
CUSTOMER · GROCERY
Richard Mendolera
Director of Business Analytics and Pricing, Northeast Grocery Inc.
IN THEIR WORDS
We saw an opportunity to fine-tune our regular everyday pricing along with TPR’s and promotions to better our performance, and further drive sustainable trade negotiations. With DemandTec we’ve been able to build an ongoing robust process for pricing and promotion optimization. We’re constantly feeding the most accurate, timely information, competitive data, location and product attributes, and customer behavior analytics into the system, allowing us to be much more granular with our strategies
Richard Mendolera · Northeast Grocery Inc.
WHO WE SERVE
Built for both sides of the trade.
DemandTec is one of the only platforms designed for retailers and their CPG and broker partners — so the deal you negotiate matches the price the shopper sees.
Price, promote and exit with
confidence.
Grocery, drug, mass and specialty merchants use DemandTec to set prices, plan promotions, manage markdowns and collaborate with suppliers — all on one demand model.
- Science‑led pricing across every banner
- Promotion planning with supplier funds in view
- Markdown optimization at the store/SKU grain
- Live deal feed from 7,800+ supplier partners
See sell-through. Submit
smarter deals.
CPG manufacturers and brokers join the DemandTec network to manage pricing, costs and trade-fund collaboration with the retailers they sell into — every day, in one place.
- Live deal & offer submission
- Joint co‑planning with category teams
- Funds tracking, reconcile and reporting
- Single connection across the retailer network
INDUSTRIES
Where DemandTec works today.
Grocery
Convenience
Apparel & Dept.
Specialty Retail
Pharmacy
DIY / Home
Automotive & Tires
Electronics
Liquor
Pet Supply
Sporting Goods
FMCG & Brokers
RECOGNITION
Named a Leader in the 2025 SPARK Matrix™ for Unified Price & Promotion Optimization.
QKS Group recognized DemandTec’s strength in technology, customer impact and roadmap — the only platform serving both retailers and their supplier partners on a single demand model.
READY WHEN YOU ARE
See your shelf — and the deals
behind it — on one screen.
Walk through DemandTec with one of our retail and CPG specialists. We’ll use your categories, your banners, your suppliers.