About us
An AI-Driven platform designed to simplify retail complexity
For more than 25 years, DemandTec has helped retailers transform how they price, promote, and collaborate. Today, we are the leading provider of AI-powered lifecycle pricing and trade collaboration, purpose-built to support the complexity and speed of modern retail.
DemandTec’s mission is to deliver intelligent, profitable growth by unifying retailers and suppliers with trade collaboration, automation, consumer demand science, and provide measurable business impact.
As an AI-powered retail merchandising SaaS technology provider, our purpose is to empower retailers and suppliers to streamline trade fund collaboration and optimize the entire pricing lifecycle.
Trusted by Leading Retailers and Suppliers Worldwide
DemandTec supports some of the world’s most dynamic retail and supplier organizations across grocery, convenience, apparel, specialty, and FMCG.
customers across the retail, supplier, and distribution ecosystems
active collaborators on the DemandTec Trade network
trade deals completed each month
What Makes DemandTec Different
Most pricing solutions focus on a single moment in time. DemandTec is different.
Our platform unifies pricing, promotions, markdowns, and supplier collaboration within a connected decision environment, enabling teams to plan, optimize, execute, and evaluate pricing and promotional strategies consistently and with confidence. This integrated approach eliminates silos, reduces manual handoffs, and ensures alignment of pricing and promotional decisions from strategy through execution.
DemandTec’s AI is grounded in decades of retail demand science and applied innovation.
Our models continuously learn from real-world data, adapt to changing market conditions, and deliver transparent, forecast-backed recommendations teams can trust. Rather than black-box output, DemandTec explains the “why” behind each recommendation, driving adoption and confidence across merchandising, pricing, and finance teams.
The result is faster decisions, reduced manual effort, and smarter execution at the enterprise scale.
DemandTec goes beyond planning to support the full execution of promotions and supplier-funded initiatives.
Our solutions automate promotional funding, supplier deals, ad creation, and execution workflows, providing real-time visibility. By standardizing collaboration and eliminating spreadsheets and emails, DemandTec ensures that promotional investments translate into performance, shopper value, and measurable outcomes.
DemandTec customers consistently cite our responsiveness, collaboration, and commitment to shared outcomes.
We work closely with our customers through regular engagement, continuous improvement, and deep domain expertise. This is not a transactional vendor relationship. It is a long-term partnership focused on delivering sustainable value as retail strategies and market conditions evolve.
With decades of experience and customers spanning every major retail segment, DemandTec delivers measurable results, including:
- Improved margin performance
- Stronger promotional ROI
- Faster execution of pricing and promotional decisions
- More effective supplier collaboration
- Reduced operational complexity across teams
Our Story
DemandTec has played a defining role in how retail pricing and promotions have evolved over the past 25+ years.
From foundational price optimization to today’s AI-driven pricing, promotions, markdowns, and trade collaboration platform, DemandTec has consistently expanded what retailers can do, faster and with greater confidence.
Pre-2000
Foundations of Retail Pricing Intelligence
2002
Price Optimization at Scale
2004
Data-Driven Promotion Planning
2006–2009
Markdown Optimization and Clearance Science
2010–2012
Trade Collaboration and Promotion Execution
2013–2018
Advanced Demand Modeling and Workflow Automation
2019–2021
Platform Modernization and Enterprise Scale
2022–2024
API Connect and Deal Data Sync Launched
2025
Cross-Category Intelligence and Multi-Tiered Workflows
Today
AI-Driven Pricing and Trade Optimization Platform
Today, DemandTec continues to push the industry forward with AI-powered pricing and promotion solutions that turn complexity into confident execution.
What our customers say
Pricing Leader
Convenience Retailer with 1,000+ locations
"DemandTec has been highly responsive to our needs. Their consistent follow-through and willingness to engage regularly ensured the solutions delivered met our shared objectives."
Explore Our Solutions
AI-driven pricing that enhances margins, improves consumer price perception, and grows market share. Transparent demand science explains the “why” behind every price change.
Collaboration-based promotional planning eliminates errors, automates processing, and provides consumer demand science-based insights to drive double-digit ROI gains and improve year-over-year performance.
Explore Promotions
Data-driven clearance pricing that automates markdown decisions with accuracy. Retailers reduce manual work, accelerate sell-through, and balance inventory levels with margin objectives.
Explore Markdowns
for Retailers
A shared platform that connects retailers with their suppliers to plan, execute, and optimize trade investments. Real-time visibility and automation improve alignment and accelerate joint growth.
for Suppliers
An end-to-end platform for trade deal negotiation, management, and reconciliation. Automation replaces emails and spreadsheets, improving efficiency, accuracy, and cash flow throughout the deal lifecycle.
Explore Supplier Collaboration HubReady to transform your pricing strategy?
Let’s build the future of retail pricing and trade collaboration together