Supplier Collaboration Hub
Execute Funded Deals at Scale
DemandTec Collaboration connects Consumer Packaged Goods (CPGs), brokers, and distributors directly to retailers through a unified platform for trade deal execution, trade spend accuracy, and scalable automation. Replace spreadsheets, emails, and fragmented systems with real-time visibility and control across every retailer relationship.
Built for Retailer-Supplier Collaboration at Scale
CPGs, brokers, and distributors operate at the center of retailer collaboration, managing complex deal portfolios, trade spend, and downstream financial processes across multiple retailers, brands, and internal systems. DemandTec Collaboration enhances how supplier organizations already work with retailers, bringing structure, visibility, and automation to deal execution, billing alignment, and reconciliation, all within a single system of record for financial alignment and performance insight.
Advanced Deal Management
Streamline trade fund management
Deal Data Sync
Automate and standarize data extraction
API Connect
Enhace automation across trade management
Consistent, Accurate Trade Collaboration—Without Manual Effort
DemandTec Collaboration replaces fragmented emails and spreadsheets with a structured, retailer-driven process for submitting, updating, and tracking trade deals. By enforcing consistent deal structures and providing real-time visibility into deal status and performance, suppliers reduce errors, accelerate reconciliation, and improve financial accuracy across all DemandTec retailer relationships.
Standardize Deal Execution Across Retailers
Move from fragmented submissions to a single, consistent way of working.
- Create, submit, and manage deals across retailers in one platform
- Improve data accuracy by eliminating spreadsheets, emails, and manual rework
- Track live deal status from submission through settlement
Advanced Deal Management
Improve Financial Accuracy and Speed Reconciliation
Automate the extraction of standardized deal data into your internal systems
- Reduce manual
- Accelerate deduction clearing and payment matching
- Improve cash-flow visibility and trade fund accuracy
Deal Data Sync
Automate Deal Creation and Updates with API Connectivity
Replace manual effort with system-to-system execution.
- Auto-generate deals based on internal parameters
- Instantly update costs, statuses, and deductions
- Integrate DemandTec directly into TPM, ERP, and finance systems
API Connect
Built for Every Supplier Role
DemandTec Collaboration supports the full supplier organization, from finance and compliance to sales and vendor management.
Scale from Basic to
Advanced Deal Management
Advanced Deal Management extends collaboration with greater automation, visibility, and financial control as your business grows.
Basic Deal Management
- Centralized deal submission and tracking
- Visibility into deal status and billing
- Standard retailer workflows
Advanced Deal Management
- Configurable workflows with role-based access and approvals
- Centralized deal history with audit-ready reporting
- Improved financial oversight through standardized deal structures and visibility
Intelligent Automation, Embedded in Collaboration
DemandTec Collaboration applies intelligent automation to standardize deal structures, surface required actions, and support real-time visibility across trade relationships. As part of the broader DemandTec platform, collaboration data feeds analytics and optimization workflows—enabling more informed trade decisions over time.
Proven Results for CPGs Brokers, and Distributors
Different supplier models face different challenges. Expand the examples below to see how teams use DemandTec Collaboration in practice.
- Unified deal execution across brands and retailers
- Improved trade fund visibility and planning
- Increased profitability through historical insight
Related solution:
Advanced Deal Management →
- Consolidated thousands of vendor lines
- Reduced manual lift across retailer relationships
- Improved operational consistency and accuracy
Related solutions:
Advanced Deal Management →
Deal Data Sync →
- Standardized submissions and reduced back-and-forth
- Synced deal and billing data into internal systems
- Improved financial accuracy and governance
Related solution:
API Connect →
Case Studies
Global Food & Beverage Manufacturer
Unified deal execution across retailers, reduced service costs, and improved deal planning through advanced reporting and historical visibility.
National Food Broker
Streamlined workflows across thousands of vendor lines, reduced manual effort, and improved speed to insight.
Large Broker Network
Reduced reconciliation errors by over 90 percent and minimized administrative overhead through automated data synchronization.
Take control of trade collaboration
Standardize deal execution, reduce reconciliation friction, and scale supplier collaboration with a platform built for modern trade operations.