How Leading CPGs Are Unlocking Growth Through Automation
Trade promotion and deal processing are at a turning point. While 76% of manufacturers are satisfied with their current deal processing platforms, only 24% believe they provide a competitive advantage. With rising pressure to automate manual workflows, improve data accuracy, and eliminate inefficiencies, the demand for smarter, faster solutions is growing.
In DemandTec’s exclusive study with Consumer Goods Technology, industry leaders reveal what’s holding them back—and how they’re fixing it.
🔹 The #1 game-changer? Automation. Nearly 60% of manufacturers say eliminating manual workflows is their top priority.
🔹 Manual processes = lost revenue. 1 in 5 leaders cite inefficiencies as their biggest roadblock, while over 1 in 3struggle with inaccurate data impacting trade spend.
🔹 Smarter, faster deals are the future. More than 2 in 3 manufacturers rate automated deal creation as a must-have to stay competitive.
🔹 Retailers win, too. Better forecasting, real-time trade tracking, and optimized promotions create stronger, more profitable partnerships.
Ready to transform your trade fund management? Get the full report and discover how automation can help you cut costs, boost efficiency, and gain a competitive advantage.
